OUR STORY
We are Mellowdrama, an oxymoron blending glamour and social impact in clothing. Empowering
self-expression and confidence, our designs offer seamless day-to-night transitions, timeless
elegance and a touch of drama, making an unapologetic statement.

Starting her journey in fashion with a degree from the London College of Fashion, Aaina Mahajan gauged a gap in the market for trendy western wear that was comfortably stylish, yet affordable, and decided to launch her own brand in 2016.

Her love for patterns and natural designs stems from her globetrotting childhood, which shows in her western-inspired elements for the Indian market, appealing to the bold in you.

Aaina
Mahajan

Socially Conscious

We understand that as creators, we have a responsibility to be conscious of our impact on the environment and the people involved in our production processes. Our approach to fashion is grounded in a deep respect for the planet and the people who inhabit it. We are constantly exploring new and innovative ways to reduce our environmental footprint, while at the same time creating clothing that is beautiful, comfortable, and sustainable.

Hand Crafted

For us the devil is in the details - every Mellowdrama garment prides itself in being unique - immense care is taken in personalising our pieces from hand done pattern cutting, beading to embroidery to accent parts of the garment thus creating a signature aesthetic.