Fashion at our core

with sustainability

on our minds.

Materials Matter

We're firm believers that the fabrics we use are just as important as the designs we create. Our passion lies in creating clothing that not only looks and feels great, but also has a positive impact on the environment. That shows in our snub of synthetic fabrics, and use of Tencel, a pure and eco-friendly fabric made from sustainably sourced wood pulp, instead

Ethically Sourced

Being conscious about our impact and working towards ways to curb it is something we look at across the product life cycle. Our fabrics are sourced from registered mills actively involved in processes that aid water conservation and energy efficiency; and run on carbon-neutral electricity powered by biomass.

Less Wastage

A conscious attitude to our creations is something we hold close in the work we do. From the core approach of efficient fabric usage for the creation of our products, to our manufacturing processes, less wastage is a goal we keep innovating on.

99% of the water we use in the creation journey is recycled at our plants and reused. Apart from that, our innovations extend to minimise fabric waste through careful pattern-making and design.